Laggy.uk Privacy Notice
This notice explains how Laggy.uk handles analytics consent, optional sharing, and local device storage so you can make informed choices.
What this page shows
- What data is processed for speed tests and optional features.
- How analytics consent and sharing choices work.
- How to change or clear your settings.
- Last updated: 16 February 2026
FAQ
- Does Laggy.uk store my IP address?
- No raw IP is displayed in the browser; shared results use a server-side hash for abuse prevention.
- Do you use analytics?
- Only if you opt in. Analytics are disabled by default and require explicit consent.
- How do I change my consent choices?
- Use the CONSENT command to update analytics and remember choices at any time.
- What does SHARE do?
- It opts you in to public benchmark logging; it is off by default.
- What does REMEMBER do?
- It stores your results and settings on this device for convenience.
Summary
- No ads. Anonymous analytics only if you opt in.
- Optional sharing (SHARE) is off by default; IP lookup only runs if SHARE is on.
- Device storage is optional and only used if you enable REMEMBER and set CONSENT.
- You can change choices via CONSENT (analytics/remember), SHARE, and REMEMBER.
- Operated by SearchSwitchSave.com. Contact: hello@searchswitchsave.com.
Laggy.uk is a privacy-first broadband speed test. There are no ads, and analytics only run if you opt in.
Who we are
Laggy.uk is operated by SearchSwitchSave.com, which is the data controller for this service.
What happens when you run a test
- We download test files to your browser to calculate throughput.
- We show the results in your browser. These results stay on your device unless you choose to share or save them.
- When SHARE is enabled, Laggy may perform an IP-based location lookup (ipwho.is) to derive approximate city/region/country. Location can also be set or overridden via the LOCATION command. If SHARE is off, no location lookup runs during SPEED. Your raw IP is never stored or displayed in the browser.
Optional benchmark logging (off by default)
Benchmark logging is opt-in. When you enable SHARE, we send:
- Average download speed (Mbps) and run count.
- Average upload, latency, and jitter if provided (currently not measured by the client; upload is logged as 0).
- Approximate town and country from IP-based lookup (ipwho.is) and/or optional town/country you provide via the LOCATION command.
- A server-side one-way hash of your IP address for abuse prevention. The raw IP is never stored, displayed, or transmitted to the browser. Only a SHA-256 hash is stored server-side.
Purpose: to provide ranking and aggregated benchmark reporting for Laggy.uk users.
Retention: individual test rows are retained for 90 days, then automatically pruned. Aggregated statistics may be retained longer for reporting purposes.
Data pruning: Old test records are automatically deleted after 90 days to comply with data retention policies.
Lawful basis: consent for optional logging and device storage; legitimate interests for basic operational security and abuse prevention (e.g., rate limiting).
Device storage
- laggy_consent_v1 (essential): remembers your privacy choices.
- laggy_last_test (optional): stores your last result if you enable REMEMBER.
- laggy_user_location (optional): stores your country/town if you enable REMEMBER.
All optional storage is off by default and only set if you choose REMEMBER. If you opt in to analytics, Google Analytics may set cookies for measurement.
Data, purpose, lawful basis
| Data | Purpose | Lawful basis |
|---|---|---|
| Test downloads (in-browser only) | Measure your speed and show it to you | Legitimate interests (provide the service you request) |
| Consent choices (laggy_consent_v1) | Remember your privacy settings | Consent |
| Last test and location on device (laggy_last_test, laggy_user_location) | Let you re-use your last result or location locally | Consent (only if you enable REMEMBER) |
| Shared benchmark data (download, runs, optional town/country) | Provide rankings and aggregated benchmarks | Consent (only if you enable SHARE) |
| IP hash (server-side) | Abuse prevention and rate limiting | Legitimate interests (security) |
| Optional ipwho.is city/region/country (only when SHARE is enabled) | Show approximate location context for your test | Consent (only when SHARE is on) |
| Anonymous analytics events (GA4, only when opted in) | Understand product usage and improve reliability | Consent (analytics) |
Your rights and choices
You can change your choices anytime via the CONSENT (analytics/remember), SHARE, and REMEMBER commands or the “Privacy settings” link. You can also clear site data in your browser. For requests about your data or this notice, email hello@searchswitchsave.com.
Changes to this notice
If we make material changes, we will update this page and revise the “Last updated” date above.
Contact
Data controller: SearchSwitchSave.com for Laggy.uk. Contact: hello@searchswitchsave.com